sábado, 9 de octubre de 2010

92% of U.S. Toddlers Have Online Presence


According to a recent international survey of 2,200 mothers, 81% of children under the age of two currently have some form of online presence — ranging from photos uploaded and shared by their parents, to a full-fledged profile on a social networking site. A full 92% of children in the U.S. have an online presence by the time they are two, compared to 73% in western Europe.

The study, which was conducted by Internet security firm AVG, found that nearly one in four children have an online presence before they are even born. On average, 23% of parents share images from prenatal sonograms on the web; a full third do so in the U.S. The practice is even more common in Canada (37%), and significantly less popular in western Europe (13-15%) and Japan (14%).

After birth, 7% of babies and toddlers have an e-mail address created for them (12% in Spain), and 5% have their own profile on a social network.

When asked why they were inspired to post images of their infants online, more than 70% of parents said it was because they wanted to share them with friends and family; 22% of mothers said they wanted to expand the content on their social networking profiles, while 18% admitted they were merely mimicking their peers. Few (3.5%) expressed concern about the amount of information that would be available about their children in future years.

AVG CEO J.R. Smith said he found it “shocking” that most 30-year-olds have an “online footprint stretching back 10 to 15 years at most, while the vast majority of children today will have online presence by the time they are two years old — a presence that will continue to build throughout their whole lives.”

He cautions parents to think about the kinds of information they upload about their children to the web, since that content “will follow him or her for the rest of their life.”

Personally, I’m grateful that my parents weren’t able to chronicle my childhood online. It’s infinitely reassuring to know that home videos of spaghetti-eating and squabbling with my little sister are safely stored not in the Google-optimized archives of YouTube but in obsolete videocasettes, where they belong.


Fuente: Mashable

Más información referente al tema la extraigo del estudio AVG Study Finds a Quarter of Children Have Online Births Before Their Actual Birth Dates


Durante el embarazo, los padres hablan de sus hijos en las redes sociales e incluso publican sus ecografías, haciendo que los niños lleguen a Internet aún antes de nacer.  En el caso de España:

El 24% de las madres españolas suben a la red imágenes de sus niños antes de que nazcan.
El 24% de los niños españoles recién nacidos ya tienen sus fotos en Internet.
El 71% de los niños españoles de menos de dos años ya tienen sus imágenes en Internet.
El 12% de los bebés españoles tienen una dirección de correo electrónico.
El 7% de los bebés españoles tienen su perfil en las redes sociales.




Fuente: Business Wire


Montse García
Marketing y Comunicación integral

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Montse García

Montse García
Marketing y Comunicación integral

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